10 Black-Owned Beauty Brands That You’re About To See Everywhere

Published Feb 24 2022 at 5:45 AM GMT
  • When it comes to innovative, authentically inclusive products, Black-owned beauty brands have always led the pack "'partially because they had to.
  • For far too long, mainstream makeup brands didn't serve the needs of Black customers.
  • Skin care products weren't formulated with melanated tones in mind, and curl- and coil-care was limited to a selection of generic gels.
  • While Black women outspend the personal care market by nearly 19%, Forbes reported that only 0 27% of total venture capital investment between 2018 and 2019 went to Black female-founded brands.
  • While progress has been made in this space "'with mainstream retailers like Sephora pledging to allocate at least 15% of shelf space to Black-owned beauty imprints, and Black-helmed businesses gaining organic traction on social media "'there's still a long way to go in terms of elevating Black entrepreneurs.



  • Published Feb 24, 2022 5:45 AM GMT