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‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta

Published Sep 16 2020 at 11:40 AM GMT
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Points
  • SEATTLE – The omnichannel universe gets more fragmented every year, challenging marketers to reach audiences among a wider variety of media channels.
  • Software platform Mediaocean aims to help advertisers and their agencies manage their campaigns in that more complex environment, having recently acquired 4C Insights to provide more in-depth data analysis.




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  • Published Sep 16, 2020 11:40 AM GMT