A KAWS and Reese's Puffs Collaboration Is Coming Soon

Published Oct 14 2021 at 3:02 AM GMT
  • KAWS, the multi-hyphenate artist is expanding into the world of F&B with their latest collaboration with General Mills' breakfast option, Reese's Puffs cereal.
  • The collaboration was first posted to a KAWS subreddit which saw fans post their KAWS and Reese's Puffs co-branded cereal boxes from major grocery retailers in their neighbourhoods.
  • The photos revealed the aesthetic of the box which features the symbolic double "XX" eyes above the Reese's Puffs branding, with a KAWS companion swimming in a bowl of cereal.
  • The back of the box sees a more animated KAWS covering its eyes while standing under a storm of Reese's Puffs cereal.
  • Target will reportedly sell the cereal boxes and currently have them on hand.



  • Published Oct 14, 2021 3:02 AM GMT