A new YouTube feature will make its connected TV ads more shoppable

Published May 04 2021 at 6:53 PM GMT
Key
Points
  • YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable.
  • The company will soon be introducing a new interactive feature aimed at advertisers called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button.




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  • Published May 4, 2021 6:53 PM GMT