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Sports / Basketball

Advertisers Flock to N FL Broadcasts as a "Safe Haven"

Published Sep 10 2020 at 10:04 PM GMT
NY Times

NY Times / New York Times @nytimes.com

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  • Ad spending has slumped in the pandemic, in part over uncertainty about how sports seasons would proceed.
  • With an on-time start, football is poised to capture 'a greater share of a smaller pie.
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  • Published Sep 10, 2020 10:04 PM GMT