As brands clamour to back causes, Good-Loop raises $6M for its view-to-donate ad platform
Published
Feb 24 2022 at 7:00 AM GMT
Key
Points
Points
- Online advertising is generally terrible and our expectation that ‘information should be free’ has tragically even ended up powering disinformation-filled social networks like Facebook.
- Many companies have tried and failed to turn advertising into a way to power good causes.
- What is to be done' When I met Amy Williams back in 2016, it seemed.
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- Published Feb 24, 2022 7:00 AM GMT