ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative

Published Sep 27 2021 at 6:15 PM GMT
  • ASICS is gearing up to broaden its collaborative actions with a brand new initiative titled The ASICS Collective.
  • This project is helmed by Awake NY's founder and creative director Angelo Baque and will entail a series of collaborations with industry creatives that will roll out in the latter half of 2021 and throughout 2022.
  • Four partners have been summoned for this strategy, and they are Tremaine Emory, the founder of Denim Tears and co-founder of No Vacancy Inn; Spanto, the founder of Los Angeles streetwear label BornxRaised; Renell Medrano, a notable photographer who comes from the Bronx; and Jess Gonsalves, the co-founder of NYC's popular vintage haven Procell.
  • "This project is an opportunity for me to bring some of my closest friends together and challenge them to design something new, something outside of their general wheelhouse", says Baque.
  • "Tremaine, Spanto, Jess and Renell are all members of my creative community.



  • Published Sep 27, 2021 6:15 PM GMT