ASKWATCH Store / Kenta Nagai Studio

Published Jan 30 2022 at 7:00 PM GMT
  • Interior design for a specialty store that collects rare and luxury watches from around the world.
  • The site is an old tenant building in Shinjuku, Tokyo, where various stores are crowded, and consists of 2 floors: 1st floor: sales floor, 2nd floor: purchase counter.
  • In a compact store with a narrow frontage and an entrance deep from the street, a place suitable for encountering rare products was required.
  • A space finished by black steel with no function was set up at the entrance of the store.
  • This is intended to raise expectations for the interior space and inspired by the approach can be found in Japanese traditional shrine.



  • Published Jan 30, 2022 7:00 PM GMT