AVIA OTT Summit 2021 - The Future of Video Streaming is Here!
Published
Apr 07 2021 at 7:33 AM GMT
Key
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- With the streaming wars well underway and more competition than ever, consumers are streaming more and spending more, with greater churn than we've ever seen before.
- Singapore, Apr 7, 2021 - (ACN Newswire) - The Asia Video Industry Association's (AVIA) OTT Summit - The Future of Video Streaming welcomed 900 delegates and featured over 80 industry experts and leaders across the four-day conference this year.
- Opening the OTT Summit was the streaming analyst Matthew Ball, Managing Partner of Epyllion Industries, who presented a deep dive into the OTT industry in the United states, being the most mature, most competitive, and most valuable video market with the most consumptive media consumers in the world.
- In his session he highlighted that new subscriptions continued to dramatically outpace churn and content was clearly the key differentiator.
- And while content was king when it came to subscriber acquisitions, as a market matures it exhibits an unmistakeable preference for local content, as seen across the likes of China, India, Russia and France.
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- Published Apr 7, 2021 7:33 AM GMT