Burberry Unveils Reflective Landscape Sculpture Pop-Up on Jeju Island in South Korea

Published Nov 22 2021 at 8:57 AM GMT
  • Burberry has brought their first-ever immersive brand experience on Jeju Island, South Korea in celebration of the brand's outerwear collection.
  • The ephemeral destination sees the essence of nature and technology merge together for a short period, as a part of the brand's most recent global pop-up initiative.
  • Through a mirrored sculptural building that takes naturalistic inspiration from the topography of the Sanbangsan mountain on the shore of Jeju Island.
  • Reflective on the surface, the building mirrors the Hallasan mountain's natural surroundings.
  • On theme with Burberry's outerwear collection theme, the pop-up continues to aim to blur the lines between "nature and technology, the indoors and outdoors, the real and the imagined.



  • Published Nov 22, 2021 8:57 AM GMT