Burberry Unveils Reflective Landscape Sculpture Pop-Up on Jeju Island in South Korea
Published
Nov 22 2021 at 8:57 AM GMT
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- Burberry has brought their first-ever immersive brand experience on Jeju Island, South Korea in celebration of the brand's outerwear collection.
- The ephemeral destination sees the essence of nature and technology merge together for a short period, as a part of the brand's most recent global pop-up initiative.
- Through a mirrored sculptural building that takes naturalistic inspiration from the topography of the Sanbangsan mountain on the shore of Jeju Island.
- Reflective on the surface, the building mirrors the Hallasan mountain's natural surroundings.
- On theme with Burberry's outerwear collection theme, the pop-up continues to aim to blur the lines between "nature and technology, the indoors and outdoors, the real and the imagined.
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- Published Nov 22, 2021 8:57 AM GMT