ByteDance eyes e-commerce expansion with app that makes it easier for sellers to manage TikTok stores
Published
Nov 22 2021 at 11:00 AM GMT
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- ByteDance has launched a seller’s app for TikTok so merchants can manage their digital stores, as the Beijing-based tech unicorn pushes into e-commerce to leverage the huge popularity of its short video platform.
- The app, developed by TikTok’s Singapore-based team, was launched last week, around the time ByteDance founder Zhang Yiming visited the city state, according to three company sources.
- ByteDance has been recently expanding its Singapore team to support its global expansion.
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- Published Nov 22, 2021 11:00 AM GMT