ByteDance eyes e-commerce expansion with app that makes it easier for sellers to manage TikTok stores

Published Nov 22 2021 at 11:00 AM GMT
  • ByteDance has launched a seller’s app for TikTok so merchants can manage their digital stores, as the Beijing-based tech unicorn pushes into e-commerce to leverage the huge popularity of its short video platform.
  • The app, developed by TikTok’s Singapore-based team, was launched last week, around the time ByteDance founder Zhang Yiming visited the city state, according to three company sources.
  • ByteDance has been recently expanding its Singapore team to support its global expansion.



  • Published Nov 22, 2021 11:00 AM GMT