CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
Published
Jan 26 2022 at 1:02 PM GMT
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- LONDON – Key players in UK commercial TV are gearing up to adopt NBCUniversal’s CFlight currency metric for cross-platform advertising.
- Sky, ITV and Channel 4 will each adopt the standard.
- TV, Olivia Abraham, VP, Commercial Accounts, The Addressable Platform, ITV, explains why it is so important.
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- Published Jan 26, 2022 1:02 PM GMT