Companies need to design the future'not just react to it

Published Apr 06 2021 at 7:00 AM GMT
Key
Points
  • Leaders, employees, customers, shareholders, and citizens are all looking for futures that achieve new levels of success.
  • Success that is wider, deeper, and more sustaining.
  • This globally synchronized intent to “build back better” creates a unique opportunity for the world.
  • But companies will miss this generational opportunity if they operate according to the default (either sticking to the tried-and-tested or tinkering around the edges).
  • Unfortunately, many are doing that: issuing statements of purpose, sympathy, and compassion but fundamentally running the business as it’s always been run.




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  • Published Apr 6, 2021 7:00 AM GMT