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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

Published Feb 23 2022 at 1:26 PM GMT
Key
Points
  • After a “decade” preparing its big cross-platform measurement future, comScore is giving customers each piece of the puzzle as soon as they become available.
  • The company recently announced Comscore Everywhere, what it's calling 'a true single-source unified cross-platform measurement solution?.
  • TV, comScore chief commercial officer Chris Wilson explains how and.




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  • Published Feb 23, 2022 1:26 PM GMT