Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

Published Apr 28 2021 at 12:21 PM GMT
  • If a tree falls in a forest, but two observers disagree on what exactly happened, did it really make a sound' That is the key question which has suddenly engulfed the craft of TV measurement, as Nielsen’s admission it may not have measured pandemic TV audiences as well as beforehand has caused TV execs to.



  • Published Apr 28, 2021 12:21 PM GMT