×
Media

Consumer Attention Is Key to Better Campaign Outcomes: OMD's Chrissie Hanson

Published Feb 08 2022 at 1:39 PM GMT
BeetTV

BeetTV / Beet.TV @beet.tv

Continue reading at beet.tv
Key
Points
  • The introduction of the smartphone extended the time that many consumers spend with media throughout the day.
  • Still, advertisers have only so many moments to get people's attention as they divide their time among a wider variety of media channels.
  • Marketers also have more tools to help understand the quality and quantity of attention.
Credit
Tags
Continue reading at beet.tv
Trending

Stats

  • Published Feb 8, 2022 1:39 PM GMT