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Contextual Ad Targeting Bolsters Brand Safety: OpenSlate's Mike Henry

Published Sep 13 2021 at 12:00 PM GMT
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Points
  • The media marketplace has become more fragmented with the proliferation of streaming video and social media platforms, giving advertisers more ways to reach audiences.
  • As targeting becomes more challenging amid greater awareness of privacy issues, the context of ad placements within quality content is regaining prominence.
  • "The content side of the equation has become a.
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  • Published Sep 13, 2021 12:00 PM GMT