CTV Promises Better Targeting With First-Party Data: Ocean Media's Jared Lake
Published
Dec 08 2021 at 1:00 PM GMT
Key
Points
Points
- Personal information gathered directly from consumers has become more valuable for marketers as privacy regulations and technological changes hamper data sharing.
- They can harness first-party to improve their ad targeting and to measure which media platforms perform best.
- "We're managing a bit of a transition in terms of how we think about first-party data", Jared.
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- Published Dec 8, 2021 1:00 PM GMT