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Direct-to-Consumer Brand Partnerships Expand by 30%: Disney's Michaela Giovengo

Published Mar 02 2022 at 1:26 PM GMT
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  • Selling directly to consumers is a source of revenue growth for a variety of brands, whether it's an established multinational like Nike in sportswear or a disruptor like Dollar Shave Club in men's grooming products.
  • They seek measurable results in every part of the purchase funnel, and Disney will highlight how it helps to drive.
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  • Published Mar 2, 2022 1:26 PM GMT