Dollar General became a larger safe haven for cost-conscious shoppers during the pandemic. Experts now warn a lacking e-commerce presence may be its undoing in topping big-box rivals, even as it grows store offerings.

Published Apr 08 2021 at 4:41 PM GMT
  • Dollar General is decades into an ambitious campaign to redefine what a typical dollar store can be, highlighted by aggressive store expansion, an emphasis on grocery, and a new Popshelf concept.
  • Founded in 1939 in Goodlettesville, Tennessee, the value-focused company has long been a powerhouse in its sector.
  • And Dollar General still adheres to its roots, offering most of its merchandise for less than $10, attracting a consumer base of low-to-middle income shoppers focused on savings.
  • Like many retailers, the company has seen major sales success during the coronavirus pandemic.
  • In an April 7 analyst note sent to Insider, Zacks Equity Research extolled Dollar General's "impressive" same-store sales growth, a trend the retailer has enjoyed for 31 straight years.


  • Published Apr 8, 2021 4:41 PM GMT