Facebook strips its name from its own VR platform. Gee, wonder why.

Published Oct 08 2021 at 12:10 AM GMT
  • Facebook wants you to "explore," "play," and "create" in its new virtual reality social platform — but whatever you do there, don't call it Facebook.
  • The perpetually scandal-engulfed company made that preference clear this week when it rebranded its still-in-beta VR social platform, Facebook Horizon, to Horizon Worlds.
  • It's almost like the Facebook name carries some unwanted baggage, and the company is conspicuously releasing products that lack it.
  • Facebook officially announced the switch in a Thursday blog post, writing that the new name is meant to "better reflect the diverse spaces Horizon creators have developed over the last year[.]" For the unaware, the invite-only Horizon Worlds (née Facebook Horizon) is a virtual reality platform where users can hang out with friends (and presumably strangers) in digital versions of ramen shops, magical fields, and old-timey town squares.
  • The product was first announced in 2019, and is accessible via Facebook-made VR headset like the Oculus Quest 2 Ari Grant, a product management director at Facebook Reality Labs, said in 2020 that the company hoped users would eventually use the virtual reality platform for things like "tutoring" or "worship.



  • Published Oct 8, 2021 12:10 AM GMT