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Going Off the Record

Published Apr 29 2021 at 7:00 AM GMT
Key
Points
  • Blog: Call to Action: Marketing and Communications in Higher EducationAs a higher education media relations consultant, I spend a healthy percentage of my time facilitating interviews between college faculty, administrators and journalists.
  • Every once in a while, I am present during the interviews I set up, but mostly I hear secondhand from people how the interview went after the fact.
  • Often these recap conversations include casual mentions of going “off the record” during a routine media interview.
  • Interestingly, in almost every instance faculty and administrators share with me, the off-the-record portion of the conversation is initiated by the person being interviewed rather than the journalist.
  • It’s not that I am afraid of any major scandals being revealed -- that is rarely even a possibility in the kinds of interviews I am pitching and setting up with subject-area faculty experts.



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  • Published Apr 29, 2021 7:00 AM GMT