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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic

Published Nov 22 2021 at 1:01 PM GMT
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Points
  • The technology publishers relied upon to provide advertiser targeting in the last two decades wasn’t exactly intentional.
  • In fact, some of it was a hack of methods used for entirely different purposes.
  • TV, a leading digital advertising industry advisor says the industry should avoid sleepwalking into another 20 years of.
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  • Published Nov 22, 2021 1:01 PM GMT