How the Apple Store is planning to prevent long lines and massive crowds for its biggest iPhone launch in years during a pandemic (AAPL)

Published Oct 22 2020 at 6:01 PM GMT
  • If this were any other year, the launch of the iPhone 12 would mean winding lines outside stores around the world as customers wait to become among the first to get their hands on Apple's new devices.
  • Apple is launching its new iPhone in the midst of a global pandemic, with many stores closed and the open ones under strict public health guidelines.
  • The experience of visiting your local Apple Store to pick up an iPhone 12 or 12 Pro when they debut on Friday will be very different than years past.
  • Apple has implemented some new shopping options throughout the pandemic to more easily limit how many shoppers are allowed in stores at a given time, and these will be in effect during an iPhone launch for the first time this year.
  • Apple told Business Insider it is also introducing an in-person reservation system for those waiting in line on iPhone launch day, while upholding the same safety protocols it has been enforcing for months.



  • Published Oct 22, 2020 6:01 PM GMT