Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Published Nov 05 2020 at 5:22 PM GMT
  • Amazon is increasingly taking on Facebook and Google for digital advertising dollars while other e-commerce companies like Walmart, Target, and Instacart are beefing up their own ad businesses.
  • The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home.
  • EMarketer forecasts that e-commerce advertising will rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend.



  • Published Nov 5, 2020 5:22 PM GMT