Instagram Is Working On a New Branded Marketplace for Influencers

Published Apr 28 2021 at 4:28 AM GMT
  • Instagram has revealed a slew of new features that will help creators generate more revenue from their content.
  • In a recent live stream with Instagram chief Adam Mosseri, Mark Zuckerberg announced that the social media platform company is working on new tools that such as creator shops, affiliate commerce and a "branded content marketplace" for influencers.
  • Creator Shops is expected to be an extension of Instagram's existing shopping features.
  • Zuckerberg said, "We see a lot of creators setting up shops too, and one part of being a content creator business model is you create great content, and then you can sell stuff, and so having creator shops is awesome.
  • He also added that creators "should be able to get a cut of the sales of things that they're recommending and we should build up an affiliate recommendation marketplace to enable that to all happen.



  • Published Apr 28, 2021 4:28 AM GMT