Is JetBlue’s IFE Personalization Creepy?

Published Apr 29 2021 at 4:28 PM GMT
  • JetBlue is getting quite a bit of criticism for its attempt to personalize seatback entertainment screens.
  • While personalization is usually considered to be a positive, perhaps this is where it crosses the line.
  • @WandrMe Tweeted about the JetBlue inaugural Airbus A220 flight from Boston to Tampa, noting how each screen showed the first name of the passenger assigned to that seat.
  • The screen reads "Hi, [first name]!" and then there's a prompt asking you to confirm that this is in fact you:.



  • Published Apr 29, 2021 4:28 PM GMT