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Is There a Market for Menswear Rental?

Published Apr 28 2021 at 1:05 PM GMT
Key
Points
  • In August last year, Selfridges launched its new sustainability-focused Project Earth initiative.
  • The launch, which included a range of new pieces from sustainable brands, featured the eye-catching announcement of a permanent space for the fashion rental platform HURR.
  • It was a mainstream crossover moment for HURR and the wider fashion rental industry.
  • The idea underpinning the model is simple: the customer pays a relatively small amount to "rent" a garment for a weekend, holiday, or occasion.
  • It provides a more affordable, accessible and sustainable alternative to the cycle of buying and disposing of items.



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  • Published Apr 28, 2021 1:05 PM GMT