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It's 53% alcohol and tastes like fire. Here's how this liquor brand took over China

Published Jan 15 2021 at 11:01 PM GMT
CNN

CNN / Cable News Network @cnn.com

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Points
  • Kweichow Moutai is China's most valuable firm outside of the tech industry, and it just had a banner year.
  • Valued at 27 trillion yuan, or $421 billion, it's worth more than Coca-Cola, Toyota, Nike and Disney.
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  • Published Jan 15, 2021 11:01 PM GMT