Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR

Published Feb 11 2020 at 10:57 PM GMT
  • There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant.
  • For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
  • Combine these dynamics and you get a marketing partnership that leverages Snapchat's AR capabilities to promote the new Sonic the Hedgehog movie, which arrives in theaters on Feb.
  • 14 from Paramount Pictures, along with Jack in the Box'.



  • Published Feb 11, 2020 10:57 PM GMT