Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR
Published
Feb 11 2020 at 10:57 PM GMT
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- There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant.
- For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
- Combine these dynamics and you get a marketing partnership that leverages Snapchat's AR capabilities to promote the new Sonic the Hedgehog movie, which arrives in theaters on Feb.
- 14 from Paramount Pictures, along with Jack in the Box'.
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- Published Feb 11, 2020 10:57 PM GMT