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Jeep has a legendary reputation, but a growing number of rivals

Published Sep 30 2020 at 12:00 PM GMT
CNBC

CNBC / Consumer News and Business Channel @cnbc.com

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Key
Points
  • Jeep has a heritage and reputation other automakers would beg, borrow and steal for.
  • Being solely a maker of SUVs and now a pickup truck, it is in a great position for today's market.
  • But rivals are growing, and Jeep is trying to stay ahead.
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  • Published Sep 30, 2020 12:00 PM GMT