LeBron James Partners With Tonal in Latest Campaign
Published
Oct 13 2021 at 10:53 PM GMT
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- LeBron James has partnered with smart home gym system Tonal for its latest campaign, after recently joining as a brand partner and investor.
- In the latest ad spot, James can be seen working out on the smart machinery at home, which uses a digital weight system to generate up to 200 pounds of resistance.
- James joins a growing list of more than 30 elite athlete investors and brand ambassadors, including Serena Williams, Steph Curry, Klay Thompson, Sue Bird and more.
- The San Francisco-headquartered company is also backed by is backed by leading growth and venture capital investors including Dragoneer, Sapphire Ventures and Bolt, among others.
- To have"LeBron"James -- one of the greatest athletes in the world -- invest in Tonal is a pinnacle moment for us", said Aly Orady, founder and CEO of Tonal.
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- Published Oct 13, 2021 10:53 PM GMT