LeBron James Partners With Tonal in Latest Campaign

Published Oct 13 2021 at 10:53 PM GMT
  • LeBron James has partnered with smart home gym system Tonal for its latest campaign, after recently joining as a brand partner and investor.
  • In the latest ad spot, James can be seen working out on the smart machinery at home, which uses a digital weight system to generate up to 200 pounds of resistance.
  • James joins a growing list of more than 30 elite athlete investors and brand ambassadors, including Serena Williams, Steph Curry, Klay Thompson, Sue Bird and more.
  • The San Francisco-headquartered company is also backed by is backed by leading growth and venture capital investors including Dragoneer, Sapphire Ventures and Bolt, among others.
  • To have"LeBron"James -- one of the greatest athletes in the world -- invest in Tonal is a pinnacle moment for us", said Aly Orady, founder and CEO of Tonal.



  • Published Oct 13, 2021 10:53 PM GMT