Levi's new jeans are made from old, worn-out jeans
Published
May 04 2021 at 6:00 AM GMT
Key
Points
Points
- Growing the cotton for a typical pair of jeans uses 2,500 liters of water, often in areas facing water shortages.
- And when the jeans wear out, they’ll probably end up in a landfill, like most clothing.
- Using recycled material shrinks that total environmental footprint, but traditional fabric recycling can lower the quality of the next iteration of the clothing.
- To change the total cost of the lifecycle of a pair of jeans, Levi Strauss has been working on a better way to recycle its iconic product.
- [Photo: Alexander Donka/re:newcel/courtesy Levi’s]“We felt it was necessary to tackle the issue of garment waste,” says Paul Dillinger, VP of design innovation and Levi’s.
Tags
-
Posted in Business
Trending
Stats
- Published May 4, 2021 6:00 AM GMT