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Levi's new jeans are made from old, worn-out jeans

Published May 04 2021 at 6:00 AM GMT
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  • Growing the cotton for a typical pair of jeans uses 2,500 liters of water, often in areas facing water shortages.
  • And when the jeans wear out, they’ll probably end up in a landfill, like most clothing.
  • Using recycled material shrinks that total environmental footprint, but traditional fabric recycling can lower the quality of the next iteration of the clothing.
  • To change the total cost of the lifecycle of a pair of jeans, Levi Strauss has been working on a better way to recycle its iconic product.
  • [Photo: Alexander Donka/re:newcel/courtesy Levi’s]“We felt it was necessary to tackle the issue of garment waste,” says Paul Dillinger, VP of design innovation and Levi’s.



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  • Published May 4, 2021 6:00 AM GMT