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Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker's Vinny Rinaldi

Published Nov 24 2021 at 1:01 PM GMT
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  • The media marketplace has grown more fragmented with the proliferation of streaming platforms, but marketers need to focus on the idea that they"re still working to reach the households.
  • "The overall nature of streaming television has accelerated faster than we all expected", Vinny Rinaldi, head of investment and activation at GroupM's Wavemaker, said in this.




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  • Published Nov 24, 2021 1:01 PM GMT