Mercedes-Benz Launches "MANUFAKTUR" Label Customization Program

Published Oct 09 2021 at 9:27 AM GMT
  • For those who think a G-Class, CLS, the AMG GT 4-Door Coupe, the S-Class, and the Mercedes-Maybach S-Class are too common-place, fear not, as Mercedes-Benz has just the thing for you: its new "MANUFAKTUR" label.
  • MANUFAKTUR" is a customization program that can be equipped to the aforementioned cars, similar to what Porsche did with its "Sonderwunsch" program in the '70s and '80s.
  • Think of it as a team that will grant your special wishes, allowing you to fit your car with rare materials that are predominantly processed by hand, exclusive paint finishes, and high-quality embellishments in the interior.
  • The level of craftsmanship involved is akin to making a Saville Row suit that's specifically tailored to your liking, making the car a true extension of yourself.
  • In cars such as the Mercedes-Benz S-Class and the Mercedes-Maybach S-Class, details such as the "MANUFAKTUR" label appear in chrome lettering on the center console and as an embroidered script on the rear window shelf, while even more attention to detail has been put into the paint samples on offer.



  • Published Oct 9, 2021 9:27 AM GMT