Multiscreen TV Drives Changes in Ad Sales: Comcast's Pooja Midha

Published Dec 13 2021 at 1:00 PM GMT
  • LOS ANGELES " With the television marketplace growing more fragmented as viewers split their time among a wider selection of video content providers, sellers of advertising are adjusting their strategies to capture a bigger share of media dollars.
  • Providing solutions for advertisers that are seeking data-driven, audience-based targeting with their growing programmatic buyers are a.



  • Published Dec 13, 2021 1:00 PM GMT