Nairabox CEO Explains Subscription Model and Oscars’ US Viewership Collapse

Published Apr 28 2021 at 6:12 PM GMT

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Adetokunbo Adetona, CEO and co-founder of lifestyle company Nairabox, spoke to the Global Business Report about the Oscars US viewership collapse.
How much of this is tied to the pandemic, lower cinema attendance or just plain award show fatigue' He also explained the Nairabox cinema subscription model and its long-term viability.