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NBCU Makes Peacock the Focus as Streaming Service Dominates Upfronts Push

Published May 17 2021 at 7:20 PM GMT
Variety

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  • Kicking off its upfront day with an action-movie parody featuring Aidy Bryant, Kenan Thompson, Seth Meyers, Jimmy Fallon and others rushing to make it to the (ultimately virtual) event, NBCUniversal showcased its wares for the upcoming TV year by spotlighting streaming service Peacock to a nation emerging from the past pandemic-ridden year.
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  • Published May 17, 2021 7:20 PM GMT