Nigerian fintech Abeg faces its biggest test yet after blitzscaling to millions of users

Published Nov 22 2021 at 9:24 AM GMT
  • On October 3, "Big Brother Naija", a reality show sponsored by Nigerian social payments company Abeg, came to a rapturous close after 72 days on air.
  • The show, which commenced on July 24, is the most popular and most-watched reality show in Africa, raking in impressive numbers in terms of money and viewership.



  • Published Nov 22, 2021 9:24 AM GMT