Nigerian fintech Abeg faces its biggest test yet after blitzscaling to millions of users
Published
Nov 22 2021 at 9:24 AM GMT
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- On October 3, "Big Brother Naija", a reality show sponsored by Nigerian social payments company Abeg, came to a rapturous close after 72 days on air.
- The show, which commenced on July 24, is the most popular and most-watched reality show in Africa, raking in impressive numbers in terms of money and viewership.
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- Published Nov 22, 2021 9:24 AM GMT