Nike Ranked Most Valuable Apparel Brand for Seventh Consecutive Year

Published Apr 09 2021 at 8:32 AM GMT
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Points
  • Nike has done it again.
  • The American sportswear giant has officially taken the top spot for the most valuable apparel brand for the seventh year in a row, despite dropping 13 percent in brand value.
  • According to Brand Finance's Apparel 50 2021 ranking, Nike still outranked the next highest valued brands by multi-folds, overtaking Gucci, followed by Louis Vuitton and Adidas.
  • Brand Finance assesses a brand's value based on market share and brand perception attributes.
  • According to the Brand Finance, brand value is described as "the present value of earnings specifically related to brand reputation.




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  • Published Apr 9, 2021 8:32 AM GMT