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Business

The Pepsi-Kendall Jenner Ad Is A Cautionary Tale About The Rush To In-Housing

Published Oct 19 2020 at 4:23 PM GMT
Forbes

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Key
Points
  • Covid-19 has accelerated the pace of in-housing due to operational reasons.
  • One side effect of the Covid-19 outbreak has been the need for brands to function with more agility and more efficient working practices.
  • In-house teams are receiving more work.
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  • Published Oct 19, 2020 4:23 PM GMT