The pitch and email template a 6-figure freelance copywriter uses to sell additional services to her clients " and get them to say yes

Published Oct 20 2020 at 4:10 PM GMT
  • Meghan Turner-Patel, founder of Denver-based marketing and branding agency Revelation, made more than $115,000 purely from freelance copywriting services from 2018 to 2019 " but she boosted her income by nearly $42,000 by offering related services such as branding and marketing to her clients.
  • When a new client reaches out to Turner-Patel about a specific copywriting project, she immediately begins thinking about any additional services she could pitch to expand the project's overall scope of work.
  • "I can quickly gain insight about the quality of their marketing efforts simply by researching the brand, reviewing their digital touchpoints " such as website, mobile, social, YouTube ' and maybe even digging a little into their analytics and SEO," she said.
  • She noted that while this preliminary research definitely absorbs precious time, these extra efforts can pay off in the long run.
  • "It helps me quickly build a relationship with the client by highlighting the fact [that] I did my research, I'm invested in the client's success, and I have the diverse expertise to thoroughly support their brand," she said.



  • Published Oct 20, 2020 4:10 PM GMT