This new plant-based food brand sells in Whole Foods and Walmart. But its CEO thinks the best way to end up on consumers' plates is ghost kitchens.

Published Apr 05 2021 at 5:59 PM GMT
  • One year ago, Sam Dennigan got his plant-based brand into Whole Foods stores nationwide just before most retailers stopped adding new products to their shelves during the pandemic.
  • Despite the good timing, Dennigan faced another problem as society shut down: How could he promote Strong Roots to new customers" Strong Roots makes products including pumpkin-based burgers and spinach bites.
  • It had been selling for years in Ireland, but it had been in the US for less than a year.
  • "We couldn't put it in peoples'.


  • Published Apr 5, 2021 5:59 PM GMT