This new plant-based food brand sells in Whole Foods and Walmart. But its CEO thinks the best way to end up on consumers' plates is ghost kitchens.
Published
Apr 05 2021 at 5:59 PM GMT
Key
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- One year ago, Sam Dennigan got his plant-based brand into Whole Foods stores nationwide just before most retailers stopped adding new products to their shelves during the pandemic.
- Despite the good timing, Dennigan faced another problem as society shut down: How could he promote Strong Roots to new customers" Strong Roots makes products including pumpkin-based burgers and spinach bites.
- It had been selling for years in Ireland, but it had been in the US for less than a year.
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- Published Apr 5, 2021 5:59 PM GMT