TV Networks Frustrated by Nielsen’s Count of Audiences During Coronavirus

Published Apr 08 2021 at 10:40 PM GMT
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  • The nation’s TV networks claim the primary arbiter of who watches their programs allowed its business to deteriorate during the coronavirus pandemic and has only devised “a four-ounce solution to a ten-pound problem” of trying to count TV viewers during an unprecedented era in history.
  • Speaking Thursday, Sean Cunningham, the CEO of the VAB, a.




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  • Published Apr 8, 2021 10:40 PM GMT